Flowers
LA-LA-LIVING
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI A crucial part of trend forecasting is to routinely analyze pop-culture and it’s influence on color, design and decor. The importance of what is on our screens, from the theater to our phones, is one of our...
FLORAL DESIGN EDUCATION
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI In 1852, Massachusetts became the first U.S. state to pass a Compulsory Education Law. Since then, it is generally accepted in the United States that compulsory schooling ends in most states by age 16....
MACRO CULTURE
Bill Schaffer AIFD, AAF, PFCI and Kristine AIFD, PFCI SPRING TREND-WATCHING Every year, as winter ends and spring begins to bloom, new trends embark on a 2-year migration into our fashion and home environments. The trends begin their journey as ripples within our...
1 STEP BACK, 2 STEPS FORWARD
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI Throughout 2018, we have been reporting on existing and emerging trends. Now that 2019 is almost here; companies, freelance forecasters and private prognosticators will be forecasting their...
Kinder-Garden
It’s not just adult consumers shaping the trends of today, but children as well. Kids are as every bit impacted by advertisements, the internet and friends as their parents are. Adults often acquiesce to their children’s demands when shopping, and kids are very aware...
AWARE
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI There are many types of trends; some have nothing to do with the usual color, style and stories that we have traditionally followed. During a 45-day period from May 31 through July 12, 2018, we had the...
CULTURE KALEIDOSCOPE
Bill Schaffer AIFD, AAF, PFCI and Kristine Kratt AIFD, PFCI Color inspiration comes from many places, emotions and imaginations. As our world has become intimately connected, our horizons have broadened and become more insightful, more influenced and definitely more...
CREATIVITY IN THE MODERN WORLD
Bill Schaffer AIFD, AAF, PFCI and Kristine Kratt AIFD, PFCI DISCOVERING OUR CREATIVITY Our brains were built for being creative. Creativity is one of the most fundamental of human qualities. It is truly part of our basic human nature. Creativity is sometimes looked at...
CREATIVITY TRENDS 2018/19
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI As floral designers, we know to look to flowers and nature for influence and inspiration. We create with natural materials and botanical elements, artistically combining them with vases and vessels that can...
WHAT TO DO WITH THE COLOR OF THE YEAR
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI On December 14, 2018, we received a follow-up e-mail from the Commercial Director of a major Importer and Exporter of flowers in Holland. He was finalizing his company’s exhibition at January’s IPM ESSEN...