Flowers
WHAT TO DO WITH THE COLOR OF THE YEAR
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI On December 14, 2018, we received a follow-up e-mail from the Commercial Director of a major Importer and Exporter of flowers in Holland. He was finalizing his company’s exhibition at January’s IPM ESSEN...
10 Ways to Brighten Up Your Space
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and...
CONSUMER EDUCATION TRENDS
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI Until now, it was the retailer who created values around their products and services and it was up to the consumer to find their way to it. Now, the consumer is leading the drive. Consumers have strong...
CREATIVITY TRENDS 2018/19
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI As floral designers, we know to look to flowers and nature for influence and inspiration. We create with natural materials and botanical elements, artistically combining them with vases and vessels that can...
MACRO CULTURE
Bill Schaffer AIFD, AAF, PFCI and Kristine AIFD, PFCI SPRING TREND-WATCHING Every year, as winter ends and spring begins to bloom, new trends embark on a 2-year migration into our fashion and home environments. The trends begin their journey as ripples within our...
AWARE
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI There are many types of trends; some have nothing to do with the usual color, style and stories that we have traditionally followed. During a 45-day period from May 31 through July 12, 2018, we had the...
CULTURE KALEIDOSCOPE
Bill Schaffer AIFD, AAF, PFCI and Kristine Kratt AIFD, PFCI Color inspiration comes from many places, emotions and imaginations. As our world has become intimately connected, our horizons have broadened and become more insightful, more influenced and definitely more...
LA-LA-LIVING
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI A crucial part of trend forecasting is to routinely analyze pop-culture and it’s influence on color, design and decor. The importance of what is on our screens, from the theater to our phones, is one of our...
FLORAL DESIGN EDUCATION
Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI In 1852, Massachusetts became the first U.S. state to pass a Compulsory Education Law. Since then, it is generally accepted in the United States that compulsory schooling ends in most states by age 16....
TREND-ROYALE
Bill Schaffer AIFD, AAF, PFCI and Kristine Kratt AIFD, PFCI Millennial impact is currently trending in the wedding scene worldwide. Modern brides seek sharing their event with family and friends in the most personal way they can, showing their individuality, and being...