Bill Schaffer

Bill Schaffer

Award-winning and resourceful Floral Designer & Director offering substantial creative expertise and consummate skills in business management, team leadership, event coordination, client relationship management, budget administration, and orchestrating the complete design lifecycle for major events. Considerable expertise in delivering informative and instructional workshops on floral design. Versatile, quality-focused, and equally proficient in hands-on design roles and a management capacity.

CREATIVITY TRENDS 2018/19

CREATIVITY TRENDS 2018/19

Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI As floral designers, we know to look to flowers and nature for influence and inspiration. We create with natural materials and botanical...
THE NEW SOUTH

THE NEW SOUTH

Trends and Southern Style Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI “Hey y’all!” Southern nights. Southern Hospitality. Southern charm. America’s Southern culture has always been...
CONSUMER EDUCATION TRENDS

CONSUMER EDUCATION TRENDS

Bill Schaffer AIFD, AAF, PFCI & Kristine Kratt AIFD, PFCI Until now, it was the retailer who created values around their products and services and it was up to the consumer to find their way to...